Bearing Your Company’s Soul At a Trade Show

Have you ever been bedazzled by a theatrical trailer only to find out it completely misrepresented what the movie was about? False expectations can ruin a great movie. The same is true about what your trade show display tells visitors. If your custom exhibit design doesn’t embody the soul of your business, you’re not doing your product justice.

So here are a few tips to help you imbue your custom trade show display with the essence of your business.

Be true to yourself. You may have the most versatile vegetable peeler in the world, but fight the urge to try to be all things to all people. Focus your collateral material, your demos, and your talking points on what you do better than anyone. You’ll be surprised how many people are willing to change their demand around a well presented product with a clear purpose. In fact, people love learning about novel ways to solve familiar problems, which leads us to our next tip. Read more…

Good Marketing Pays for Itself

Why spend money on marketing when you can make it pay for itself?Most companies ask themselves this question: “How much will this advertising cost us?” when they should actually be asking themselves this: “How much will it cost not to do this advertising?” Read more…

Good vs Bad Blogger

The difference between good and bad blogger determines also their long term success. The ones who are only blogging for money vs the ones who do it to help others.There are two general types of bloggers. The one that makes money with the site and the one that does it just for fun and money doesn’t matter. In the past years I saw several people changing from the “just for fun” to the “money matters” type of bloggers. One thing people have to realize is that it is not bad to make money with your blog. In fact if you choose relevant advertising readers benefit from it. Read more…